As a lover of all things Social Media (well addict I suppose) over the last year I have been using my social media accounts, primarily my Instagram and Snapchat quite a lot and often get messages asking “How do I get more followers?”, so I thought I’d answer that question in a blog post.
Staying active and actually posting on your social media accounts regularly is my main tip to anyone looking to expand their following on social media. People aren’t going to want to follow someone who never posts, that is just a waste of time in my opinion. Post regularly so they’re actually getting something from the follow they’re giving you. I try and post on my Instagram at least once a day, and occasionally (with deep regret) sometimes miss a day out.
But staying active isn’t everything, not at all. You need to try and ensure that the content you’re giving your followers is of a high standard, it’s so much nicer following someone who posts things that are worth reading or looking at, in comparison to following someone who’s content is of a low standard.
I try and apply this to my Instagram account primarily and put a lot of effort and time into planning and actually creating my posts.
Talking to your followers is a great way of building a friendship and connection with them, replying to their comments helps to make sure they stay following you and will make them more likely to keep checking your account, this helps make your followers feel more connected to you and the interaction again shows that you’re active and will encourage others to follow you.
Be yourself…… I personally am most likely to follow someone who I view as being genuine over someone who comes across as being fake, that may just be me, but in my opinion genuine people are a lot more interesting and ‘real’.
Everything they post has more thought behind it and it’s less of a façade. I believe everyone has something about them which makes
them unique and when you start to show this other people will find an interest
in it and that’s when your followers will grow much more smoothly.
Last but certainly not least is ‘promotion’, as you will know if you follow me I definitley use my social media accounts for personal promotion, I promote my Blog, my App and my Snapchat on their very often. Once you have made friends and gained followers on one account they are going to be likely to follow your other social media accounts if you post them. For example, posting a screenshot of your twitter profile on Instagram is a way of letting your Instagram followers be aware that you have a twitter account and they will be likely to follow that account from the screenshot you have posted. Adding your social media usernames and links to the bio’s of your different accounts instantly makes them visible to anyone who opens up your profile and they just might drop you a follow on the accounts they see.