As a piece of psychologically manipulative marketing dressed up as comedy, it was highly effective; some 35 years later, it remains distinguished as one of the most dramatic TV advertising campaigns ever to have been screened in the UK. Launched in 1968 when the James Bond film franchise was in its early prime, the Milk Tray Man (originally played by Australian model Gary Myers, born 1941, who continued in the role until 1984), was a character introduced by Cadbury as a thinly-disguised pastiche of the well-known action hero. Whereas Bond would risk his life on adventurous missions in the employment of the British Secret Service, Milk Tray Man had a laughably pedestrian mission by comparison: to deliver a box of Milk Tray Chocolates to a woman who loved them. One Pound Sweets takes pride in offering the best prices for Spearmint Chews 100g in the market. Our commitment to affordability ensures that customers can get their hands on Spearmint Chews 100g without breaking the bank. With competitive pricing and regular discounts, One Pound Sweets provides exceptional value, making it a cost-effective choice for those seeking Spearmint Chews 100g. Finally, the punchline arrives: 'But nothing tops Kellogg's Coco Pops' - the messaging being that however much fun all the other things mentioned may be, they are not as pleasurable as the experience of eating Coco Pops.

When biscuit company Jacob's introduced a chocolate bar called Trio in the early 1980s, it invested heavily in a TV advertising campaign centred upon an animated singing girl called Suzy, performing vocals as part of a musical trio playing a song loosely based on ' Day-O (the Banana Boat Song)'. She was depicted through her song and singing style as brash, loud, self-centred and impatient: After asking both experts about certain ingredients in breath mints that are particularly healthy for teeth, or better for controlling bad breath, both experts instead pointed to an ingredient to avoid.The Coco Pops rhyming song introduced to our screens in the early 1980s is one of the best examples of the power of song in cementing brand familiarity. The playful use of rhymes with the names of a wide variety of toys, common household objects and cultural reference points in each advertisement inspired learning and enquiry among children, as well as making for a song that was quite easy to learn and remember. Bixie’s habit of exclaiming ‘Yeah!’ reflected the popular informal lingo for ‘Yes’ of the 1980s. Nowadays, the more muted ‘Yeh’ is more commonly heard. The messaging was primarily targeting women who liked some independence and enjoyed adventure. The role of the adventurer had traditionally been portrayed in film as male - think Indiana Jones, for example. Yet, here was a woman in a similarly exotic rainforest setting, coping just fine all by herself. Free to enjoy her pleasures in life without needing to ask permission from anyone else, she was a new woman at a time when feminism was only just starting to become more mainstream in British society.

The song itself, which is sweetly sung by children and accompanied by a delightful flute harmony, tends to suggest that you can feed your children Fudge as a treat but without spoiling them or turning them into little horrors: they will still be good kids! Another piece of confectionery made by Cadbury's that was successfully advertised on television for many years in the later 20th century was Fudge, a slender log-shaped bar consisting of a soft, fudge-like centre wrapped in milk chocolate. First launched in 1948, it has been in production ever since. The advert assumes firstly that the Quality Street selection as a whole is, or at least should be, everybody's favourite. The only valid question is taken as being which individual variety from your favourite selection is your 'favourite favourite'. The marketing of Shredded Wheat also underwent a phase of renewal in the early 1990s. In this famous campaign, the late Brian Clough (1935-2004), former England international footballer and long-time manager of the club Nottingham Forest, was portrayed requiring all his footballers to eat Shredded Wheat. In places, the rhyming imagery is blended into the song as though in apparent descriptive reference to the experience of eating the cereal, notably the line 'Snow drops... chocolate flavour!' which evokes the milk being poured onto a bowl of the cereal resembling snowfall.Secondarily, the messaging was also targeting men who might be excited by such a brave-spirited and sensually indulgent woman as the one portrayed here, tempting them to try out Flake bars for themselves. Data on breath mints is limited, but a Europe-based study from the 90s published in the Journal of Clinical Dentistry found that they increased salivary flow in individuals suffering from xerostomia, or the clinical name for dry mouth. They can cause GI symptoms when consumed in large amounts," says Good Housekeeping Nutrition Director Jaclyn London, MS, RD, CDN, "and mints can add up over the course of your day."

The romantic associations Cadbury wanted to instil in connection with its product were reinforced by the tagline 'And all because the lady loves Milk Tray...'. For many years, whether you were more a Roses person or a Quality Street person said a lot about your personality. The chief difference in practice was the unashamed inclusion of several types of hard toffees in the Quality Street selection, whereas Roses were solely chocolates. This was reflected in the 'Thank you very much!' TV advertising campaign of the 1980s, which depicted in song a variety of scenarios in which people could thank each other by giving each other boxes of Roses chocolates. Instead of sugar, many breath mint brands will use xylitol, a sugar alternative that’s naturally occurring in fruits and vegetables. It’s a sweetener that doesn’t damage teeth or feed odor-causing bacteria.

Questions & Answers

As this example shows, it was marketed chiefly at primary school-aged children, for whom, the song promises, it can serve as a 'treat'. That said, if you're popping sugar-free mints all day and notice some tummy trouble (think bloating and gas) scan the label for sugar alcohols like xylitol, mannitol, maltitol, and other ingredients ending in "—ol." The accompanying song, whose lyrics run 'Only the crumbliest, flakiest chocolate tastes like chocolate never tasted before', served as the effective advertising slogan for the chocolate itself, emphasising its exceptional textural and taste qualities.

The introduction of the Weetabix characters in the mid-1980s transformed the fortunes of the British breakfast cereal Weetabix. Each of them took the form of a Weetabix biscuit dressed in clothes and given a face and individual personality. They operated together as an animated street gang with youthful attitude and a sense of ‘cool’ governing their style and mannerisms. Despite the banal origins of its name, Roses was nonetheless advertised with the imagery of the flowers of the same name. Just as roses are often traditionally given as thank-you gifts, so too could Roses chocolates be - at least, so Cadbury would have us all think. One thing is you have to make sure they’re sugar-free. If they have sugar, you’re giving more food to the bacteria,” said Sefo. A memorable exemplar of this long-running series of advertisements was this one from the mid-1980s, which portrays an adventurous-spirited young woman rowing solo in the remote tropical wilderness, and pausing to nonchalantly enjoy a delicious Flake bar while her boat drifts into a perilous-looking cavern. The implicit messaging was that women love Milk Tray chocolates, and giving a box of them to a woman is one of the most romantic gestures a man can make, turning him into a virtual hero.Although it was complete nonsense on a rational level, the emotional messaging worked, and the absurdist humour did not stop the campaign from being a long-running success. After a pause starting in 2003, the campaign was revived in 2016, perhaps out of a sense of nostalgia, or in recognition that the market for Milk Tray today is predominantly an older one that remembers the earlier advertisements. The tradition of using female models to advertise Flake was halted temporarily in 2004, perhaps out of a sense that it was sexist and outmoded; however, it was revived only three years later. Perhaps Cadbury realised that however controversial it had become, the long-running campaign was still likely to be more successful than any alternative it could devise? The advertisement depicts schoolchildren variously running into class and enjoying playing with conkers while dressed in their school uniforms. Meanwhile, one mother has stopped by in the street outside to offer her son a bar of Cadbury's Fudge to eat during break time. The implication is that Cadbury's Fudge can give children added energy for getting through the school day.