Cîroc comes in not one, not two, but nine different flavors. With everything from unflavored to French vanilla to peach to coconut, Cîroc offers something for every palate. Cîroc may be most famous for its vodka, but the brand also makes brandy. Cîroc VS brandy was released in 2018 and, like Cîroc’s vodka, it is made in France, from French grapes. This move should come as no surprise to consumers, as Cîroc’s parent company also owns a large stake in Hennessy Cognac.

While all spirits are technically gluten-free, Cîroc takes it a step further, going 100 percent grain-free. Rather than being made with grains like corn, rice, rye, and wheat, Cîroc vodka is made from two types of French grapes: Mauzac Blanc and Ugni Blanc. Between its music industry affiliations and pop culture relevance, you may think you know everything about Cîroc, but there’s more to the brand than meets the eye.Robicquet is not only the founder and master distiller of Cîroc, he is also a wine pro. He has a degree in enology — the study and science of wine and winemaking — as well as a master’s degree in wine industry law, economics, and management. In founding his vodka brand, he combined his winemaking and distilling skills, as Cîroc uniquely starts its life as wine before being distilled into vodka. While all vodka is distilled, Cîroc’s distillation process goes a step (or four) further — distilling the spirit five times, which gives Cîroc its distinctive citrus taste. The base wine is first distilled four times in column stills, then distilled a fifth time in a traditional copper pot still at Cîroc’s famous southern France distillery, Distillerie de Chevanceaux. Celebrity spirits can range from gross to great. While some can thank their celeb affiliations for their popularity, others like Cîroc prove their merits have been earned. When VinePair tasted and ranked the best celebrity spirits in 2019 and 2020, Cîroc Snap Frost Grape came in second place in 2019, and Cîroc Ultra Premium ranked eighth in 2020.

Though Cîroc was founded in 2003, its popularity didn’t take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s parent company, Diageo. The rapper oversees all of Cîroc’s lifestyle branding and marketing, and has been successful in doing so, taking the brand from 50,000 to 2 million cases a year.