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The giant OREO cookie weighed 73.4 kg (161 lb. 13 oz.) and was made with the real dough and cream used in the standard-sized OREO, which typically weigh 11.3 g per cookie. The attempt began on 15 February when OREO posted from its official Facebook channel, asking fans to ’like’ its post to support the cookie brand in becoming the world’s “Most Liked.” Just one day following OREO’s achievement, rapper, Lil Wayne announced via his Facebook platform that he would be going after the same title, asking fans for help by ‘liking’ his post. The campaign featured an exclusive Snapchat filter and a Facebook live stream for people across the world to experience the action in real time. Largest concertina book If there's someone on your gift list who was born and raised in the South, we have the perfect trio of books.
We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO, Mondelēz International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!” As part of its “Play with OREO” campaign in China, OREO attempted to build the largest concertina book, a type of pop-up book. Headed to Grandma's house? The challenge is to keep the little ones busy during the long drive. We have the perfect solution: a bundle featuring a magnetic game, magnetic puzzle and our bestselling picture book. You'll receive: OREO is the largest brand owned by Mondelēz International, and one of six billion-dollar brands owned by the company, including Milka, Cadbury Dairy Milk, Ritz, Trident, and Halls. For more information about Mondelēz International, visit www.mondelezinternational.com. Employees from 55 locations representing 32 countries around the globe tuned in and set a new record title with a total of 5,066 employees dunking.In 2011, OREO called upon its Facebook community of 16 million fans from around the world to help set a new record for the most ‘Likes’ on a Facebook item in 24 hours. What better way to celebrate a day of love [than] with America's favorite cookie [and] your favorite Valentine?" the product description of the kit reads. "The Dunk Set for two includes two Oreo-branded glass mugs and Oreo-branded tongs to keep your fingers clean while dunking your Oreos!" National OREO Cookie Day is here and to celebrate, we have a roundup of OREO’s sweetest record-breaking achievements to date!
From creating the largest OREO cookie in the world to organizing the ultimate cookie dunking relay, the iconic brand is no stranger to record feats.We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO of Mondelēz International.
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