Lynx Africa the G.O.A.T. of fragrance Aerosol Bodyspray 48 hours of odour-busting zinc tech deodorant to finish your style 150 ml

Product Information

As part of the refresh and alongside the new ATL campaign, Lynx is launching all-new products, new technology and a revitalised look and feel for existing product. The newly refreshed Lynx range is available from 13th May nationwide in all leading UK supermarkets, convenience channels and drug stores.

Deo Aerosol non AP DIRECTIONS: Hold can 15cm from the body and spray. CAUTION: Do not use on broken skin. Stop use if rash or irritation occurs. Avoid direct inhalation. Use in short bursts in well-ventilated places, avoid prolonged spraying. Do not spray near eyes. Use only as directed. DANGER: Extremely Flammable Aerosol. Pressurised container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50°C. Keep out of reach of children. . Please note that the main focus of this brief is to develop an innovative and creative structural concept. Submit no more than four presentation boards in support of your entry. Use market research imagery and sketches to demonstrate the thinking process behind your design. Lynx will be going fully digital with the campaign and will be showing up in the top channels where Gen-Z are engaging with their passions, specifically targeting gamers, streamers and YouTubers. https://www.thedrum.com/news/2023/05/09/lynx-africa-smells-gen-z-opportunity-with-13m-goat-campaign Protect from sunlight. Do not expose to temperatures exceeding 50°C. Keep out of reach of children.

As the nation’s number one male fragrance, we’ve elevated Lynx Africa to G.O.A.T. status,” said senior brand manager Josh Plimmeer. Alcohol Denat., Butane, Isobutane, Propane, Parfum, Zinc Neodecanoate, Isopropyl Myristate, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Linalool

Consider the quality and impact of your colour model in relation to: graphical impact, display shape (you may use layered or 3D elements, you can exceed the footprint marginally to add theatre), use of lights/sound/motion if appropriate to your idea. In true Lynx style, the campaign will continue to champion ‘the everyday guy’ as he navigates the evolving world of attraction; but with a refreshed, respectful approach that doesn’t rely on gender stereotypes. Whilst at the same time emphasising messages of confidence alongside equality and empowerment, and connections and partnerships which are in-line with what is important to an open minded Gen-Z audience.

Unilever only provides pricing recommendations and any price modellers purely for illustration purpose. Pricing is at sole discretion of the retailer. You may want to consider add on pieces to the display such as arch ways, standees and consider how to use the space to create a standout piece of instore theatre The ATL marketing campaign has been created to target the next generation of Lynx lovers, reminding them that “Lynx Africa is the greatest fragrance of all time”. Brands need to attract consumers and market products successfully by using POS displays that grab the attention of shoppers and differentiate from the competition, as well as being functional and easy to assemble. Lynx will also be leveraging OOH across key moments, such as the awaited half-term break. For the first time ever, the brand is going fully digital to be more dynamic and more engaging.