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Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO 2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO 2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. GUINNESS will be breaking into new sunny territories to support Lovely Day for a Guinness, showing up at festivals across the summer, including Forbidden Fruit, All Together Now, the Big Grill and the Galway Races. Atop the building, the Storehouse Bar provides visitors with a commanding 360-degree view of Dublin — with vistas all the way to the sea — and an included beer. A bartender at one of Dublin's oldest pubs told CNN, "Our customers will certainly not go for that. Guinness is a traditional drink and I don't think people will sacrifice that for a little extra speed and efficiency." Guinness Metal Sign - Toucan Weathervane- a colorful addition to any home decor is this metal sign showing off at the top of the slogan “Lovely day for a GUINNESS” in vibrant red letters, and below the famous Guinness Toucan.
As the warmer weather sets in across Ireland, GUINNESS has launched a major new ad campaign created by AMV BBDO.
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Alicia Cliffe, art director at AMV BBDO, said: “The idea was based off a truth that (almost) all of us share – when the shade catches up, we move into the sun. A really fun brief to work on with a great team.” The Toucan wasn’t so famous long before this bright-beaked fellow became as iconic an image of the Guinness brand as the official harp logo itself! Later, in the 1940s, he even featured in a Guinness jingle on television: “Toucans in their nests agree / Guinness is good for you / Try some today and see / What one or toucan do!” Jeanette Levis, marketing manager at Diageo, said: “ We are so proud to share this new Guinness ad which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.” Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Kathi ‘Fatti’ Burke is an award-winning illustrator from Co. Waterford, Ireland. She has been working as a freelance illustrator since graduating from the National College of Art and Design in 2012. Her work revolves around the things she loves – food, home, jokes, colors, and tradition. As a book illustrator, she produces non-fiction titles across subjects such as female role models ( I Look Up To… , Penguin Random House) ancient civilizations ( Find Tom in Time, Nosy Crow) Irish heroes (Little Library, Gill Books), Evolution ( What The Dinosaurs Saw, Bloomsbury) and how things work ( Wheels, Pan Macmillan). Her first three bestselling publications in children's non-fiction ( Irelandopedia (2015) Historopedia (2016) and Foclóiropedia (2017) were a collaboration with her regular teammate; her father John Burke. She is currently studying for an MPhil in Children’s Literature at TCD Dublin.
My Goodness My Guinness Wall Art- this metal sign features the Guinness brand's iconic harried zookeeper with the words “My Goodness, My Guinness!” emblazoned above. Fatti Burke, Artist and collaborator, commented: “I am delighted to be teaming up with the Home of Guinness to bring the concept of ‘Lovely Day for a Visit’ to life. The fantastic beach experience, which will live within the building all summer long, promises to capture the fun and joys of spending sunny days at the beach to Dublin 8!”Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
The Guinness Storehouse is thrilled to announce its brand new ‘Lovely Day for a Visit’ seasonal offering, which features all the summer must-dos under one roof, including a very special performance by Kelis on 4th July, and an electric DJ set with dance music duo, BICEP, on 21st June. The ‘Lovely Day for a Visit’ summer experience captures the best of the Irish outdoors under one roof. Everyone’s favourites, the beach and the park, have been reimagined throughout the Guinness Storehouse by Irish illustrator and Guinness collaborator Fatti Burke and includes an indoor beach installation, the leafy greens of the Irish park and a bespoke busking piano for visitors to enjoy. Jeanette Levis, Marketing Manager at Diageo, said:“ We are so proud to share this new Guinness ad which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Along with the beloved toucan, many other signature Guinness animals make appearances on our Guinness wall art collection. Many vintage advertisements picture a lion hot on the tail of a pint-bearing zookeeper, all designed by John Gilroy in the 1940s &‘50s. These are:
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