About this deal
Mags: This flavour completely exceeded my expectations and would definitely be a welcome addition to the range. Kirsten feared there would be hints of ice-cream floats from summers of her childhood (which would be no bad thing for some people, including her showbiz partner in crime, AKA me) but even she agreed this a nice twist to the traditional Irn Bru taste. Think Irn Bru with a hint of Cream Soda, but in a good way. We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates,” says Adrian Troy, marketing director at Barr Soft Drinks. Here's what Magdalene and Kirsten thought of the two new flavours after their initial taste test; Flavour one - Ice cream
A third added: "Ok I'm sold! Especially Tropical! Now if you fancy sending me a can or two to try..."
Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. It is far from what you’d expect from a can of Irn-Bru and much more like another of A.G. Barr’s fizzy products Cream Soda.
Barr’s exotic efforts to heat up soft drinks sales for this summer Flavours in the sun: Barr is keen to push sales this summer with new launches. The taste feud vote starts on Thursday with the two most popular 'Clans' winning the battle and their flavour going into production.BARR Soft Drinks is gearing up its Irn-Bru Xtra brand for the summer with two new limited-edition flavour variants. However, it manages to retain the flavour that makes Irn-Bru a stalwart of the soft drinks industry and wider Scottish culture while introducing a pineapple twist which blends surprisingly well. We’re always looking to give our fans something XTRA and we can’t wait for these two new phenomenal flavours to hit shop shelves.” Fan will have to vote for their chosen flavour on Facebook in a battle of the bottles to hit shop shelves.