Sal 'I have bought these dolls for my granddaughter's Christmas she already has four different ones and loves playing with them and changing there clothes' Children can follow the BFF’s adventures during 13 x seven-minute animated episodes that will air from the Summer across IMC Toys’ official Kitoons YouTube channel, streaming networks, and Over-The-Top platform. Making its on-shelf debut from July, the range will offer consumers and retailers a natural transition and extended brand journey. Sewgirl 'Bought these dolls for our great grand daughter and she was delighted. They are well made and attractive.'

Lyn 'Great value my granddaughter enjoyed her designer friends that much bought again this year to add to her little designer family' Ellis 'Xmas present for my daughter and she loves it, even more that the doll with glasses looks like her x' Coney & Sydney have beautiful 15cm long silky pink and blue hair, sparkly crystal eyes and an articulated body.

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IMC Toys is entering the fashion doll market with the launch of BFF by Cry Babies: a ‘grown-up’ version of the company’s popular, best-selling Cry Babies nurturing doll range. Mjvw1 'Bought as part of a Christmas present my granddaughter loves them has not put them down since she got them' MumOf2 'According to my daughter these are twin sisters. Same good quality you expect from design a friend dolls. Plenty opportunity for imaginative play. Great products'

ALIET 'Bought these as a present, but they look great. Perfect 'best friends'. Lots of clothes to choose from in the range. Would recommend.' Paul 'The dolls in the picture did not match the dolls in the box. They had different hair etc but correct outfits. I thought this was misleading.'Charlotte29 'My daughter was so happy to receive this for her birthday. They are fantastic quality and there are such a range of accessories and other dolls to buy. My daughter has quite a growing collection.' Sarah 'Bought these for my daughter for Christmas and they are lovely dolls. Really pretty looking and they have a lovely soft body too. Well worth the money!' Elaine 'These dolls are beautiful. The quality is excellent and really good value for money.. really pleased' Morv 'My daughter asked for these for Christmas, they look great and will provide hours of play for her' Liz 'Its a Christmas pressie, one doll each for my 2 daughters. This will be their second designer doll but they love them. Great toy for little girls.'

CHenry 'Lovely looking dolls and price was reasonable while on offer. Bought for my 3 year old who likes them but will probably play with them more over the next year or so. Great quality and will last for a long time although the hair is looking a bit scruffy already but thats because my daughter is still young and a bit rough with them.' Casper1990 'Bought these dolls for my little girl. They are extremely well made and durable. Would recommend these and will be updating the dolls wardrobe with the amazing clothes that are on offer.' MamaOla 'My daughter loves her two best friends, the clothes are a great quality. The hair is so shiny, lots of them and stunning. The faces are gorgeous. The body is soft, hands and arms hard but the move. She can sit but not steadily, the legs are long and the body a little too short. It's a shame the legs don't bend in knees. The eyelashes are some painted some 3d. Very happy 6 year old girl' Based on the SKU allocated, the "Chad Valley DesignaFriend BFF Esme Doll" may also be known as the "DesignaFriend BFF Esme Doll". The BFF dolls offer children never-ending fun and imaginative storytelling, perfect for independent or collaborative play.

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Gramb 'I bought this as a present and haven't given it yet. The dolls look lovely, but can't be sure yet of the durability and quality. They look fine and the price at Argos compared well with other similar dolls elsewhere. They are beautifully presented and look as if they will be excellent value.'