There are three types of vodka on the market, and the main difference between the three simply boils down to what’s been included during the infusion process or what’s been added after the distillation process. Plain vodka The advertisement wasn't created to create some controversy, it was created to have some fun and I think that's what it does. If they find it distasteful or they don't like it they should turn it off." The advertising agency was Scholz and Friends, the German-owned agency that was sold by Cordiant, the advertising holding company, before Cordiant was sold to WPP last year. Charcoal Filtered: Filtering with charcoal is thought to remove off-flavors in vodka after the distilling process before the spirit is bottled and sold. This helps to produce a more premium flavor with smoother notes. It’s distilled using a four-column still process and local, Polish water before being charcoal filtered and bottled. Everything from the delicious spirit inside to the classy, translucent bottle makes Belvedere live up to its name, which translates as “beautiful to see”.

Its expertise comes with thanks to its master distiller, who combines Gensac spring water with French winter wheat. The result is a hint of burnt charcoal mixed with a dash of sweetness and a touch of spice. As a relatively straightforward spirit, vodka can be distilled from virtually anything. It’s mostly produced by fermenting potatoes or cereal grains like wheat or rye. The majority of plain vodkas—and almost all Russian vodkas—are created with wheat, while Polish vodka favors rye, and Finnish vodka goes for barley. When vodka is produced using something other than potato or cereal grain, like Ciroc, which is made using grapes, it must legally be declared on the bottle.This top-shelf vodka is renowned for being one of the smoothest on the market, and it’s a joy to sip it neat. Belvedere, originating from Poland, is produced at the Polmos Zyrardow distillery (known as the birthplace of all vodka) using Dankowskie Gold Rye. The high starch content of this rye yields a velvety soft level to the vodka, confirming its spot at the top.

Indeed, most research concludes that any gluten protein is technically removed from the spirits during the extensive distillation process.

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Unlike other vodkas, Grey Goose is only distilled once. Best served neat, Grey Goose is one of the original ultra-premium vodkas on the market and offers a delightfully crisp taste with a smooth finish. It’s one of the creamiest vodkas available, with a clear, grainy nose and a peppery palate with a hint of star anise. The first version of the Blavod advert was so explicit that it caused objections at the Broadcast Advertising Clearance Centre, which pre-vets adverts for broadcast and advises if they are in danger of breaching advertising codes. Early vodkas were primarily grain-based, and most likely harsh. Russians began filtering their vodka through charcoal in the 1700s, and at about the same time, Poland began using potatoes as a base material. Both practices produced smoother, more palatable spirits.

To make vodka, the potato or grain is heated to form a mash before being mixed with yeast to produce ethanol. This fermentation process can take anything from one day to two weeks before the liquid is purified to remove any odors or off-notes. Then, it’s distilled in column stills or pot stills to reach its desired purity. Roeg came to make the advert through his friendship with Allan Shiach, the chairman of Blavod Extreme Spirits.Ciroc uses grapes grown high in the Gaillac region of France and distills its vodka five times before bottling. It uses a cold fermentation process to ensure the best flavors and offers a refreshingly different and excellently crisp taste. Looking for the best vodka for a Martini or the best addition to a Bloody Mary? Simply grab the additional ingredients, hunt down the perfect glass, and read on for the best vodka to pair it with. Yes, pure distilled vodka (and other distilled spirits like brandy, tequila, rum, whiskey, and gin) is theoretically considered gluten-free, even if made with glutenous grains such as wheat, barley, or rye. If sipping vodka, pour it into a small tumbler for optimum flavor. Swirl it in the glass and take a small sip as the flavors rest on your palate.