Olaplex’s shampoo and conditioner have been so scientifically scrutinised and formulated, that it's been dubbed a game-changer for coloured hair. Not only does the shampoo clean, but it also acts as a treatment, rebuilding damaged strands’ molecular structure.

Margaret martin said: “Just as good as Liz Earle which I have been using for years on my very sensitive skin at a fraction of the cost.” Taking viewers through each stage step by step, Sacha gave her thoughts on each of the individual products. She said: “I’m gunna start off with the dup for the Bobbi Brown Vitamin enriched base. Oh my god they literally smell the same… Oh, they feel exactly the same.” Of course, it does feel a little unethical not to champion brands that come up with innovative products that stand out in the vast beauty marketplace – but a dupe doesn’t necessarily limit the success of the original. “If you have a strong, established brand, you are likely to be able to rely more easily on your reputation when it comes to protecting your intellectual property,” says Mireille Turner, a London based corporate lawyer and executive director at the British Beauty Council. “Unfortunately this general position arguably works against emerging businesses who perhaps have less well known brands.”I compared them on a slice of toast and they both spread easily onto the bread. The taste was where the two differed - but only slightly. Supermarket giant Aldi is well-known for its array of dupes. From a dupe of the popular Ninja Dual Air Fryer, to items that are very similar to brands like Marks and Spencer (you know what we're referring to), Aldi seems to have it all. So do dupes work? With the Colin and Cuthbert caterpillar cakes, there’s not much between them, but when it comes to beauty, the chemistry of ingredients is more complicated and it’s much more hit and miss.

The Bramwells also contained over a third fewer calories and significantly less sugar and salt. Win win. Aldi's Lacura Healthy Glow Toner vs PIXI Glow Tonic As a result, I like to think I can spot a bargain in the beauty world, and the middle aisle of your local Aldi is a brilliant place to start making swaps. You can barely take two steps in Aldi without stumbling across a 'dupe'. From Lurpak to skincare, makeup and cereal - you name it, Aldi has probably made its own cheaper version of it. Aldi's beans looked almost identical to Heinz, but the flavour of the sauce was very different (Image: Emily Collis/BirminghamLive)Both primers are silica based primers with a clear gel-like texture - we compared the two in a beauty test previously, which you can find here. Aldi said: “Get your skin looking picture perfect with this Lacura Snapshot Ready Glow Primer. Whether you're using this alone or under make-up, your selfies will never be the same again.”

Inspired by premium beauty brands like as Pixi, Yves Saint Laurent, Liz Earle, Clinique and Elizabeth Arden, Aldi’s range of products are sure to bring a smile to newly cleansed, primed and made up face of yours. The chocolate frog had that iconic Cadbury taste - rich and creamy - and Aldi's was surprisingly similar, but with a hint of cheap Christmas chocolate. I've tasted Dairyfine chocolate before, but this was different, as if Aldi had tried to recreate Cadbury's signature flavour.Aldi launches blush shades of Liquid Sweet Blushers for shoppers to get involved in the #StrawberryGirlMakeUp TikTok trend