As another reviewer noticed, Coach didn't bother to use actual wild roses, probably because they're not sold commercially. But certainly they could at least have photoshopped some into their ad. Eau de Parfum (EDP): EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance. It's a noble goal, introducing the "natural beauty of the colorful wildflowers of the American prairies" to the world. Specifically wild roses, in this case. But the presentation is all wrong.

The Coach Wild Rose bottle features an ombr burgundy gradient inspired by romantic summer afternoons and a matching burgundy hangtag a symbol of lasting quality and craftsmanship.Coach is always mainly about selling concepts. "Delicate and daring" for instance; that's pretty hard for nearly anyone to achieve, but Coach apparently sees its customer as 15 years old and wanting to be seen as daring, but the fragrance has to be "delicate" enough for her mother to buy it for her. Ugh. Top notes are Redcurrant, Bergamot. Heart notes are Wild Rose Accord, Jasmine Sambac. Base notes are Ambroxan, Crystal Moss.

Wild Rose Eau de Parfum has a comforting feel, whilst the incredible projection adds a bold statement. An instant mood booster, within one spritz, a wave of sweetness rushes over you, but all you niche fragrance fans, don’t worry - Coach Wild Rose is an expert complex with layers of sweet nuances, florals and heat settling on the skin to take you on a sensory journey. Here at Escentual, even those who don’t usually gravitate towards rose scents have been captivated by the rich floral gourmand - Wild Rose is the rose scent for those who don’t like a rose. Perfume: This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance. Fruity, floral with a burning earthy base, Wild Rose is an innovative new spin on the classic rose. The Eau de Parfum opens with tart redcurrants and zesty bergamot for a sweet, sparking quality that lifts the florals for a deliciously addictive scent. Coach Wild Rose is brightened and uplifted by the heart of jammy rose and opulent jasmine before taking a sensual turn as the base deepens, leaving behind a cosy heat. Heightened by woody crystal moss, the Eau de Parfum has rich and green earthy tones that perfectly complement the white florals and ambery heat of ambroxan for a long-lasting scent.The delicate yet bold scent opens with juicy, sparkling redcurrant and sunny, spicy bergamot. The heart opens onto a lush meadow of delicate rose and jasmine sambac before finishing on a woodsy, warm dry down of crystal moss and dusky Ambroxan. Product Ingredients: Alcohol Denat. (Sd Alcohol 39-C), Parfum (Fragrance), Aqua (Water), Ethylhexyl Methoxycinnamate, Limonene, Benzyl Salicylate, Hydroxycitronellal, Ethylhexyl Salicylate, Citronellol, Butyl Methoxydibenzoylmethane, Alpha-Isomethyl Ionone, Linalool, Citral, Coumarin, Geraniol, Benzyl Alcohol, Bht