Christine Cool, area licensing manager of the Perfetti Van Melle Group, told FoodNavigator-Asia​ that the firm decided to tap onto Chupa Chups’ distinct flavour profiles, which can bring innovation to the dairy drinks sector. For Cola Flavour): Sugar, Glucose Syrup, Acids (Lactic Acid, Malic Acid, Citric Acid), Flavourings, Caramelised Sugar Syrup Animal-derived Ingredients Resource | Living. https://www.peta.org/living/food/animal-ingredients-list/ Toyo Beverage added that the collaboration was drawn on both firms’ interest in offering consumers a tasty, fun, and happy experience associated to the Chupa Chups brand. For the young and old​ The drink is targeted to the core consumers of its lollipops - children, teenagers and young adults.

Products | Chupa Chups

Chupa Chups had previously collaborated with Unilever in Europe to develop desserts, bakery products, ice cream, and drinks. Available in 190ml servings, it will be available in convenience stores and drug stores nationwide. Widely known for its lollipop and confectionery products, this will be Chupa Chups first foray into the dairy beverage market. She said the brand “has ​ huge awareness and longevity, and wants to bring novelty in the market​.”Cool said the firm felt it was the right time to dive into innovative F&B products in the country: “ We feel that the brand is now ready to extend also in some​ selected food and beverage categories in Japan such as drinks or frozen novelties​.” In Japan, the Chupa Chups brand has branched into a lifestyle business over the past 15 years, with apparel, personal care products, and confectionery, which is managed by its licensing agent Sanrio Far East. Although Cool said it could also attract “ older people who want to have a nostalgic experience that reminds them of the happy and fun times of their childhood​”.

Chupa Chups Milky tikkari 12g | Metrotukku Chupa Chups Milky tikkari 12g | Metrotukku

The products include a strawberry cream milk drink launched in July, and a cola jelly drink scheduled to release in August. What we’ll do here is cover the specific flavors that qualify as vegan, and those that are off-limits for 100% plant-based eaters. Vegan FlavorsWhilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. She added: “Our first launches have revealed that consumers respond very well to the nostalgic association of our flavours to other F&B products and people like to have a small treat from time to time​.”