Since they are one of the few that have been around a long time not yet sold to LVMH or Estee Lauder (yeah, I know Shiseido owns them,… Continue Reading →. Sure I bet there are bits of these notes but what I read here is a generic, safe, modern nothing of a fragrance with nothing even slightly challenging. The lukewarm reception of Cher's first scent had little to do with the scent itself and more to do with the fact that people didn't really seem to get it. Before, when I was younger, you know, back in the log cabin days, I remember that there were specific things that women could wear.

When I started everything was changing, and just like music, art, and clothing, perfume also changed. There is, of course, one other woman who has spent her entire career exemplifying what it means to be a living legend: Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The vanilla is literal enough to be warm and inviting on anyone who wears it, but the other notes prop it up and give it depth in a way that makes you keep coming.

Our perfume, we want to smell it during the day, and we want to have it with us out, you know, in the afternoon.

Lo, Curious by Britney Spears, and many of the other celebrity scents that made up the early aughts. After all, Cher has always been known for reinventing herself, and if this scent and the last year of her career tell us anything, she's not slowing down any time soon. You feel its softer beauty taking center stage now dominating your attention, counteracting some of its rebellious nature that gives in better balance. I was talking with Steve [Mormoris, her fragrance partner] right now, and he was saying, ‘I don’t know how you got to have black-and-white notes,’ and I didn’t know what I was doing, so that’s how that came about. Voraciously reading every speck about her and trying to copy her spectacular Bob Mackie wardrobe for my sisters dolls.I just want something where someone gets on an elevator and everyone goes, "Oh, my God, who is wearing that? An icon who has managed to stay relevant and popular through highs, lows and a fair smattering of mediocrity.