All of the products we've picked out as the best whitening toothpastes in the UK receive positive reviews and are safe to use regularly, so you'll just have to try them out for yourself and see which one works for you.

The team would encourage kids at the end of each commercial to "watch treats and see your dentist" so they could fight cavities "like the Crest Team". For extra freshness, a gel-based toothpaste is your best bet but if you want to keep those cavities at bay, go for fluoride toothpaste. But if your teeth have become stained from your diet and lifestyle, any of the top whitening toothpastes featured here are worth a try before you consider professional whitening. If you are looking for stronger and longer-lasting results, consider a home whitening kit like Smile White. One notable ad campaign from the brand was in the late 1970s and early 1980s, written and produced by Gregory Sinnott and designed by comic book artist Herb Trimpe, where animated ads featured the "Cavity Creeps", a group of grey-colored, rocky humanoid creatures bent on destroying the city of "Toothopolis" (essentially an island city protected by an enormous wall of teeth), with their signature battle cry "We make holes in teeth!In 1960, the American Dental Association issued a report confirming that toothpaste is effective in preventing tooth decay.

The product can leave some pink staining to lips and tongue but this quickly fades within minutes so nothing to worry about. It also has very low abrasiveness so it won't further weaken your enamel like other more abrasive options might. A study conducted on a different brand containing these ingredients found that they were significantly more effective at stain removal than a regular toothpaste. It's good to understand a bit about these so you know exactly what you're putting in your mouth when you brush. But if you've already got that covered and are looking to also have whiter teeth, adding a special whitening toothpaste to your routine might help.

They can be a bit fiddly to use, and probably won't give the same results as a whitening kit, but they can be a good option if you want a quick brightness boost.

And if you want something that can do a little bit of everything, a multi-benefit toothpaste will give you the best of all worlds.

This is a non-foaming toothpaste, which may feel strange at first if you're used to commercial brands which foam up as you brush.